NUS Giving is an initiative by the NUS Development Office which organises events to promote the spirit of giving back to communities. In 2019, they organised NUS’ first not-for-profit run event, Run BIG (Believe in Giving). Run BIG was held on 29 September 2019 around the Kent Ridge campus, with the theme of celebrating everyday heroes who have impacted the lives of others.

2019 Advertisement

In early June 2019, to raise awareness of the event, NUS Giving took out advertisements on two ISBs – PC3849T and PC3925G – in early June 2019. PC3849T appears on D1 and D2, and PC3925G appears on A1 and A2.

The advertisement was black with blue, and prominently featured the Run BIG logo as well as the event details. The NUS Giving logo was prominently displayed at the front, while the nearside featured blue silhouettes of runners.

The offside of the advertisement featured a drawing of the Education Resource Centre (ERC) in blue, as well as a bigger Run BIG logo.

Despite the date being prominently displayed on the advertisement, the wraps remained on the buses long after the event. They were still seen on the buses in late March 2020, prior to the nationwide circuit breaker measures to manage the spread of COVID-19. As a result of the stay-at-home restrictions, I was not around to document the buses, so I do not know when exactly they were removed. The wraps were gone the next time I saw the buses in July 2020, but given that advertisements on ISBs are usually approved on a yearly basis, it is safe to guess that they lasted until early June.

2021 Advertisement

Run BIG was not held in 2020, due to logistical difficulties with organising the event during the COVID-19 pandemic. In 2021, the event returned as a virtual race where runners could choose their run route and track their run using a GPS-enabled app to win prizes. It was scheduled on 26 September 2021. In conjunction, NUS Giving designed an advertisement to be applied again on the same two buses, PC3849T and PC3925G.

This time, the advertisement wrap is black with green accents. The words “Virtual Edition” are prominently displayed on the window against an orange background, with “Islandwide Race” on silver.

On the offside, however the event details are positioned on the bus body between the axles, for a very aesthetically pleasing design. Also visible is the new NUS Giving branding, which features the tagline “Since 1905” and a teardrop-shaped logo. Note the QR code in addition to the URL.

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