Five of our ISBs – PA33K, PC3769R, PC3906L, PC3983M and PC3989Y – are earmarked to carry advertisements for the NUS Admissions Campaign.
Featuring illustrious students and alumni against a white background, these distinctive buses are easy to spot on the streets of NUS. The advert wraps are refreshed each year, typically before Open Day, to feature a new set of NUS students.
Although NUS Open Day 2020 has been moved online, the arrival of March once again brings a new set of advert wraps, as documented by yours truly. This time round, the orange area on the bus (previously a large patch from floor to ceiling) has been shrunk to a smaller rectangle.
Each slogan contains the name of the featured person’s faculty woven in. The main idea of the advertisement – a white base with a central section being a photograph of the person featured – remains.
In addition, the white section at the rear contains the small text “NUS115/Shaping the Future”. NUS was founded in 1905; this year 2020 is indeed our 115th anniversary. It is a shame that due to the COVID-19 situation, we are unlikely to see large-scale celebrations.
In this year’s round of advertisements, because a lot of the advertisement straddles the border from side body panel to window, we can have a look at how the ad transitions from opaque wrap to perforated vinyl.
Perforated vinyl, known sometimes by the brand name ContraVision, is the material used on bus windows for advertisements. It has many holes inside it, which allows the advertisement to be seen outside from far without entirely blocking the window on the inside.
The advertisements featured on each bus are now shown below.
*Mizah Rahman passed away from Stage IV Colon Cancer in May 2020 at the age of 33. Her husband, Adib Jalal, keeps her light shining through his writing. The bus advertisement featuring her has since been replaced, but her memory will live on.
2019 advertisement: Forging A Better Society, featuring Danial Hakim, an Assistant Manager at Ministry of Manpower, from Law.
Find out more
These five buses merely highlight a few of our illustrious students. To find out more about other graduates and undergraduates, you may check out the #NUSBeyond hashtag or this website.