Since April 2016, PC3785T has carried advertising for MOE, encouraging students to join them as teachers.

Until 2019, this advertisement was green, and featured MOE’s “Shaping the Nation” campaign, with the text “Your classes may be forgotten. Your lessons will never be.” on both sides.

A link was provided to moe.gov.sg/teach, which directs viewers to the MOE webpage for applications to join them as a teacher.

The black “YOU” seemingly graffitied onto the rear of the bus is an intentional part of the design and not an act of vandalism. According to the driver of this bus, even his colleagues have asked him about it before! The original version of the green advertisement did not feature it; it was a later addition.

In January 2020, with the new year, the advertisement was replaced with a new MOE ad, in a striking yellow colour reminiscent of school publicity materials. This ad is a lot “cleaner”, with less clutter. The front and rear now simply feature the MOE logo and the words “Ministry of Education Singapore”.

The offside ad text reads “Change the future. Yours and theirs.” Meanwhile, the nearside text reads “A life of learning. It all begins with a teacher.” The link for moe.gov.sg/teach is still provided.

I do not know whether “a teacher” will be crossed out and replaced with “YOU” again. But with this, it seems that MOE’s contract to advertise on our ISB is going to be around for quite a long while.

One thought on “ISB Advertising: Ministry of Education

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